{"id":5131,"date":"2026-05-11T15:23:25","date_gmt":"2026-03-30T15:14:07","guid":{"rendered":"https:\/\/www.apeldoorn.nl\/?page_id=5131"},"modified":"2026-07-02T15:16:51","modified_gmt":"2026-07-02T13:16:51","slug":"citymarketing-vanuit-apeldoorn-partners","status":"publish","type":"page","link":"https:\/\/www.apeldoorn.nl\/en\/college-van-b-en-w\/beleidsstukken-en-visies\/cultuur-politiek\/citymarketing-vanuit-apeldoorn-partners","title":{"rendered":"City marketing by Apeldoorn Partners"},"content":{"rendered":"<div data-acfblock=\"Tekst\" class=\"section a section--green-lighter e-tekst\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row justify-content-center elementOnTop\">\r\n\t\t\t<div class=\"col article-content__content-custom-1220 editor elementOnTop\">\r\n\t\t\t\t<h2>A spacious and green city<\/h2>\r\n<p>Over the coming years, Apeldoorn Partners will focus on strengthening the city\u2019s image as a green and spacious city. They will do this by developing initiatives that reinforce this identity in both the city centre and the surrounding areas. In addition, the focus is on attracting conferences that enhance the city\u2019s image and coordinating events that are in keeping with this image. Apeldoorn is promoted locally and nationally as the green and spacious capital of the Veluwe, an attractive city to visit, live in and work in.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n\t\t\t\t<div data-acfblock=\"Afbeeldingen-enkel\" class=\"section editor section--green-lighter\">\r\n\t\t\t\t\t<div class=\"container\">\r\n\t\t\t\t\t\t<div class=\"row justify-content-center editor__wide-image elementOnTop\">\r\n\t\t\t\t\t\t\t<figure class=\"col-12 col-lg-10 editor__image-container\">\r\n\t\t\t\t\t\t\t\t<picture>\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.apeldoorn.nl\/wp-content\/uploads\/2026\/05\/apeldoornpartners-logo-kleur.png\" alt=\"ApeldoornPartners\"\/>\r\n\t\t\t\t\t\t\t\t<\/picture>\r\n\t\t\t\t\t\t\t\t<figcaption>\r\nApeldoorn Partners specialises in city marketing, branding and smart data, hospitality and events, conference acquisition, the development of facilities in outlying areas, and inner-city regeneration.\r\n\t\t\t\t\t\t\t\t<\/figcaption>\r\n\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\n\n<div data-acfblock=\"Tekst\" class=\"section a section--green-lighter e-tekst\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row justify-content-center elementOnTop\">\r\n\t\t\t<div class=\"col article-content__content-custom-1220 editor elementOnTop\">\r\n\t\t\t\t<h2>Areas of expertise in city marketing<\/h2>\r\n<p>The organisation is based on six pillars:<\/p>\n<h4><span>Trademark monitoring<\/span><\/h4>\n<p>Apeldoorn Partners ensures consistent communication about Apeldoorn, the green and spacious capital of the Veluwe. It does this through its own communications as well as on behalf of third parties. For example, it coordinates communications about Apeldoorn during events and conferences held in the city. Within Apeldoorn, the organisation focuses on internal branding to help stakeholders work together to position Apeldoorn and tell the same story.<\/p>\n<h4><span>Marketing<\/span><\/h4>\n<p>Apeldoorn Partners runs nationwide campaigns to promote Apeldoorn\u2019s image as the green and spacious capital of the Veluwe. It also promotes the city\u2019s attractions through content marketing. Its target groups are visitors, residents, talent, businesses and conference organisers.<\/p>\n<h4>Product Development<\/h4>\n<p>Apeldoorn Partners develops a range of activities for its target groups to strengthen Apeldoorn\u2019s image as the green and spacious capital of the Veluwe. The organisation works closely with businesses and local authorities on this. Examples of initiatives include street paintings, cycling and walking routes, audio tours, wayfinding, Christmas decorations and Royal Sundays. The aim is to increase spending and the length of stay in the city.<\/p>\n<h4><span>Events<\/span><\/h4>\n<p>Apeldoorn Partners coordinates a well-balanced, year-round programme of events and advises the municipal executive on this. It supports organisers in making events increasingly sustainable. In addition, it is responsible for the city\u2019s visual identity to reflect the Apeldoorn spirit and for promoting the city during major (sporting) events.<\/p>\n<h4>Conferences<\/h4>\n<p>Attracting conferences that enhance Apeldoorn\u2019s image. Apeldoorn Partners selects large, national conferences that align with the characteristics of \u2018Green\u2019, \u2018Spacious\u2019 and \u2018Safe\u2019. It works with the business community to encourage these conferences to choose Apeldoorn, as the city\u2019s image aligns with the conferences\u2019 objectives. The aim of conference acquisition is to attract more revenue from conferences to the city.<\/p>\n<h4>Economic positioning<\/h4>\n<p>To promote Apeldoorn economically and, in collaboration with the Strategic Network, work on its image as the \u2018Green and Spacious Capital of the Veluwe\u2019. The aim is to encourage more talented individuals to choose Apeldoorn and to highlight the city\u2019s potential in the areas of sustainability, climate and energy transition to public authorities, the business community and development agencies. The objective is to make doing business with Apeldoorn more attractive.<\/p>\n<p>With this strategy, Apeldoorn will continue to develop and strengthen its green, sustainable and royal character, ensuring that the city occupies a distinct and attractive position, both locally and nationally.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n<div data-acfblock=\"Lijstblok-type-1\" class=\"section section--green-lighter\">\r\n  <div class=\"container\">\r\n    <div class=\"row justify-content-center\">\r\n      <div class=\"col-12 col-lg-11 elementOnTop\">\r\n        <div class=\"editor__content-block editor_white-content-block\">\r\n<div class=\"editor\">\r\n<h2>More information<\/h2>\r\n<div>\n<div>\n<div>\n<div>\n<p>Visit the <a class=\"external external link\" href=\"https:\/\/partners.inapeldoorn.nl\/\">Apeldoorn Partners\u2019 website<\/a> for more information.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n\r\n<\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In November 2020, Apeldoorn City Council unanimously adopted the vision for Apeldoorn\u2019s city marketing. To implement this, \u2026<\/p>","protected":false},"author":1,"featured_media":0,"parent":5112,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"bestuur-standaard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","ep_exclude_from_search":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"class_list":["post-5131","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Citymarketing Apeldoorn Partners | Gemeente Apeldoorn<\/title>\n<meta name=\"description\" content=\"Ontdek hoe Apeldoorn Partners de citymarketing van gemeente Apeldoorn vormgeeft en welke strategie wordt ingezet om de stad te promoten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apeldoorn.nl\/en\/executive-committee\/beleidsstukken-en-visies\/cultuur-politiek\/citymarketing-vanuit-apeldoorn-partners\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citymarketing vanuit Apeldoorn Partners\" \/>\n<meta property=\"og:description\" content=\"Ontdek hoe Apeldoorn Partners de citymarketing van gemeente Apeldoorn vormgeeft en welke strategie wordt ingezet om de stad te promoten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apeldoorn.nl\/en\/executive-committee\/beleidsstukken-en-visies\/cultuur-politiek\/citymarketing-vanuit-apeldoorn-partners\" \/>\n<meta property=\"og:site_name\" content=\"Apeldoorn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gemeenteapeldoorn\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T13:16:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apeldoorn.nl\/wp-content\/uploads\/2026\/02\/gemeente-apeldoorn.png\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apeldoorn.nl\\\/en\\\/college-van-b-en-w\\\/beleidsstukken-en-visies\\\/cultuur-politiek\\\/citymarketing-vanuit-apeldoorn-partners\",\"url\":\"https:\\\/\\\/www.apeldoorn.nl\\\/en\\\/college-van-b-en-w\\\/beleidsstukken-en-visies\\\/cultuur-politiek\\\/citymarketing-vanuit-apeldoorn-partners\",\"name\":\"Citymarketing Apeldoorn Partners | Gemeente Apeldoorn\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apeldoorn.nl\\\/en\\\/#website\"},\"datePublished\":\"2026-03-30T15:14:07+00:00\",\"dateModified\":\"2026-07-02T13:16:51+00:00\",\"description\":\"Ontdek hoe Apeldoorn Partners de citymarketing van gemeente Apeldoorn vormgeeft en welke strategie wordt ingezet om de stad te promoten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.apeldoorn.nl\\\/en\\\/college-van-b-en-w\\\/beleidsstukken-en-visies\\\/cultuur-politiek\\\/citymarketing-vanuit-apeldoorn-partners#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.apeldoorn.nl\\\/en\\\/college-van-b-en-w\\\/beleidsstukken-en-visies\\\/cultuur-politiek\\\/citymarketing-vanuit-apeldoorn-partners\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.apeldoorn.nl\\\/en\\\/college-van-b-en-w\\\/beleidsstukken-en-visies\\\/cultuur-politiek\\\/citymarketing-vanuit-apeldoorn-partners#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.apeldoorn.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"College van B en W\",\"item\":\"https:\\\/\\\/www.apeldoorn.nl\\\/college-van-b-en-w\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Beleidsstukken en visies\",\"item\":\"https:\\\/\\\/www.apeldoorn.nl\\\/college-van-b-en-w\\\/beleidsstukken-en-visies\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Cultuur &amp; 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